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Experiment!: Website conversion rate optimization with A/B and multivariate testing
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:Learn how to approach experiments to improve conversionUnderstand the various methods of testing including A/B and multivariateDiscover experiment ideas, and go beyond optimization to innovationRecognize the UX and design implications of experimentingLearn to analyze data and deliver resultsExperimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
Preis: 11.76 € | Versand*: 0 € -
Enterprise Network Testing: Testing Throughout the Network Lifecycle to Maximize Availability and Performance
Enterprise Network Testing Testing Throughout the Network Lifecycle to Maximize Availability and Performance Andy Sholomon, CCIE® No. 15179 Tom Kunath, CCIE No. 1679 The complete guide to using testing to reduce risk and downtime in advanced enterprise networks Testing has become crucial to meeting enterprise expectations of near-zero network downtime. Enterprise Network Testing is the first comprehensive guide to all facets of enterprise network testing. Cisco enterprise consultants Andy Sholomon and Tom Kunath offer a complete blueprint and best-practice methodologies for testing any new network system, product, solution, or advanced technology. Sholomon and Kunath begin by explaining why it is important to test and how network professionals can leverage structured system testing to meet specific business goals. Then, drawing on their extensive experience with enterprise clients, they present several detailed case studies. Through real-world examples, you learn how to test architectural “proofs of concept,” specific network features, network readiness for use, migration processes, security, and more. Enterprise Network Testing contains easy-to-adapt reference test plans for branches, WANs/MANs, data centers, and campuses. The authors also offer specific guidance on testing many key network technologies, including MPLS/VPN, QoS, VoIP, video, IPsec VPNs, advanced routing (OSPF, EIGRP, BGP), and Data Center Fabrics. § Understand why, when, and how you should test your network § Use testing to discover critical network design flaws § Incorporate structured systems testing into enterprise architecture strategy § Utilize testing to improve decision-making throughout the network lifecycle § Develop an effective testing organization and lab facility § Choose and use test services providers § Scope, plan, and manage network test assignments § nLeverage the best commercial, free, and IOS test tools § Successfully execute test plans, including crucial low-level details § Minimize the equipment required to test large-scale networks § Identify gaps in network readiness § Validate and refine device configurations § Certify new hardware, operating systems, and software features § Test data center performance and scalability § Leverage test labs for hands-on technology training This book is part of the Networking Technology Series from Cisco Press®, which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.
Preis: 40.65 € | Versand*: 0 € -
Enterprise Network Testing: Testing Throughout the Network Lifecycle to Maximize Availability and Performance
Enterprise Network Testing Testing Throughout the Network Lifecycle to Maximize Availability and Performance Andy Sholomon, CCIE® No. 15179 Tom Kunath, CCIE No. 1679 The complete guide to using testing to reduce risk and downtime in advanced enterprise networks Testing has become crucial to meeting enterprise expectations of near-zero network downtime. Enterprise Network Testing is the first comprehensive guide to all facets of enterprise network testing. Cisco enterprise consultants Andy Sholomon and Tom Kunath offer a complete blueprint and best-practice methodologies for testing any new network system, product, solution, or advanced technology. Sholomon and Kunath begin by explaining why it is important to test and how network professionals can leverage structured system testing to meet specific business goals. Then, drawing on their extensive experience with enterprise clients, they present several detailed case studies. Through real-world examples, you learn how to test architectural “proofs of concept,” specific network features, network readiness for use, migration processes, security, and more. Enterprise Network Testing contains easy-to-adapt reference test plans for branches, WANs/MANs, data centers, and campuses. The authors also offer specific guidance on testing many key network technologies, including MPLS/VPN, QoS, VoIP, video, IPsec VPNs, advanced routing (OSPF, EIGRP, BGP), and Data Center Fabrics. § Understand why, when, and how you should test your network § Use testing to discover critical network design flaws § Incorporate structured systems testing into enterprise architecture strategy § Utilize testing to improve decision-making throughout the network lifecycle § Develop an effective testing organization and lab facility § Choose and use test services providers § Scope, plan, and manage network test assignments § nLeverage the best commercial, free, and IOS test tools § Successfully execute test plans, including crucial low-level details § Minimize the equipment required to test large-scale networks § Identify gaps in network readiness § Validate and refine device configurations § Certify new hardware, operating systems, and software features § Test data center performance and scalability § Leverage test labs for hands-on technology training This book is part of the Networking Technology Series from Cisco Press®, which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.
Preis: 29.95 € | Versand*: 0 € -
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You’ll Learn How To: • Create an app with unique value to customers who’ll pay for it • Cut through the clutter in an App Store with more than 475,000 apps • Target and segment your audience–and reach it with pinpoint accuracy • Identify your true competitors, learn from them, and successfully sell against them • Use social media to build strong relationships with thousands of potential buyers • Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs • Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more • Utilize social media to generate positive word-of-mouth • Get promoted in traditional media at surprisingly low costs • Time your launch and marketing activities for maximum impact • Write, publish, and distribute winning press releases • Price your app carefully and adjust pricing to maximize long-term revenue
Preis: 9.62 € | Versand*: 0 €
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Was sind die Vorteile von A/B-Testing für die Optimierung von Website-Conversion-Raten?
A/B-Testing ermöglicht es, verschiedene Versionen einer Website zu testen und zu vergleichen, um herauszufinden, welche besser funktioniert. Durch das Testen können gezielte Optimierungen vorgenommen werden, um die Conversion-Raten zu steigern. Dies führt zu einer verbesserten Benutzererfahrung und letztendlich zu höheren Umsätzen.
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Was sind die Vorteile von A/B-Testing für die Optimierung der Conversion-Rate einer Website?
A/B-Testing ermöglicht es, verschiedene Versionen einer Website zu testen und zu vergleichen, um herauszufinden, welche besser konvertiert. Dies hilft, die Benutzererfahrung zu verbessern und die Conversion-Rate zu steigern. Durch kontinuierliches A/B-Testing können langfristig bessere Ergebnisse erzielt und die Website stetig optimiert werden.
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1. Was sind die Vorteile von A/B-Testing für die Optimierung von Website-Conversion-Raten? 2. Wie können Unternehmen A/B-Testing nutzen, um ihre Marketingstrategien zu verbessern?
1. A/B-Testing ermöglicht es Unternehmen, verschiedene Versionen einer Website zu testen, um herauszufinden, welche besser konvertiert. Dies hilft, die Conversion-Raten zu optimieren und den Umsatz zu steigern. Zudem können durch A/B-Testing auch Schwachstellen identifiziert und behoben werden. 2. Unternehmen können A/B-Testing nutzen, um verschiedene Marketingstrategien zu testen und zu analysieren, welche am effektivsten sind. Durch die Identifizierung von erfolgreichen Strategien können Unternehmen ihre Marketingaktivitäten gezielter und effizienter gestalten. Zudem ermöglicht A/B-Testing eine datenbasierte Entscheidungsfindung, um den Erfolg von Marketingkampagnen zu maximieren.
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Wie kann A/B-Testing dabei helfen, die Wirksamkeit von Marketing-Kampagnen zu verbessern und die Conversion-Rate zu steigern? Was sind die besten Praktiken für A/B-Testing, um die Nutzererfahrung auf Websites zu optimieren?
A/B-Testing ermöglicht es, verschiedene Varianten einer Marketing-Kampagne zu testen und diejenige mit der besten Leistung zu identifizieren. Durch kontinuierliches Testen und Optimieren können Unternehmen ihre Conversion-Rate steigern und ihre Marketingstrategien effektiver gestalten. Die besten Praktiken für A/B-Testing umfassen das Festlegen klarer Ziele, das Testen von nur einer Variablen zur Zeit, das Sammeln und Analysieren von Daten sowie das kontinuierliche Testen und Optimieren basierend auf den Ergebnissen. Es ist wichtig, die Tests über einen längeren Zeitraum durchzuführen und sicherzustellen, dass die Stichprobe repräsentativ ist, um aussagekräftige Ergebnisse zu erhalten.
Ähnliche Suchbegriffe für Apps:
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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy! You’ll Learn How To Identify your app’s unique value, target audience, and total message Understand the App Store’s dynamics and choose the right strategy to cut through clutter Set the right price for your app Get App Store and third-party reviewers to recommend your apps Write effective press releases for your apps and time your publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, and other social media to generate word-of-mouth buzz Use promotions and cross-marketing, just like professional marketers do Build an audience that will buy your next app, too!
Preis: 11.76 € | Versand*: 0 € -
Best Practices for the Formal Software Testing Process: A Menu of Testing Tasks
This is the digital version of the printed book (Copyright © 2004).Testing is not a phase. Software developers should not simply throw software over the wall to test engineers when the developers have finished coding. A coordinated program of peer reviews and testing not only supplements a good software development process, it supports it. A good testing life cycle begins during the requirements elucidation phase of software development, and concludes when the product is ready to install or ship following a successful system test. Nevertheless, there is no one true way to test software; the best one can hope for is to possess a formal testing process that fits the needs of the testers as well as those of the organization and its customers. A formal test plan is more than an early step in the software testing process—it's a vital part of your software development life cycle. This book presents a series of tasks to help you develop a formal testing process model, as well as the inputs and outputs associated with each task. These tasks include: review of program plansdevelopment of the formal test plancreation of test documentation (test design, test cases, test software, and test procedures)acquisition of automated testing toolstest executionupdating the test documentationtailoring the model for projects of all sizes Whether you are an experienced test engineer looking for ways to improve your testing process, a new test engineer hoping to learn how to perform a good testing process, a newly assigned test manager or team leader who needs to learn more about testing, or a process improvement leader, this book will help you maximize your effectiveness.
Preis: 9.62 € | Versand*: 0 € -
Best Practices for the Formal Software Testing Process: A Menu of Testing Tasks
This is the digital version of the printed book (Copyright © 2004).Testing is not a phase. Software developers should not simply throw software over the wall to test engineers when the developers have finished coding. A coordinated program of peer reviews and testing not only supplements a good software development process, it supports it. A good testing life cycle begins during the requirements elucidation phase of software development, and concludes when the product is ready to install or ship following a successful system test. Nevertheless, there is no one true way to test software; the best one can hope for is to possess a formal testing process that fits the needs of the testers as well as those of the organization and its customers. A formal test plan is more than an early step in the software testing process—it's a vital part of your software development life cycle. This book presents a series of tasks to help you develop a formal testing process model, as well as the inputs and outputs associated with each task. These tasks include: review of program plansdevelopment of the formal test plancreation of test documentation (test design, test cases, test software, and test procedures)acquisition of automated testing toolstest executionupdating the test documentationtailoring the model for projects of all sizes Whether you are an experienced test engineer looking for ways to improve your testing process, a new test engineer hoping to learn how to perform a good testing process, a newly assigned test manager or team leader who needs to learn more about testing, or a process improvement leader, this book will help you maximize your effectiveness.
Preis: 7.48 € | Versand*: 0 € -
Android Apps with App Inventor: The Fast and Easy Way to Build Android Apps
Wi>Android Apps with App Inventor provides hands-on walkthroughs that cover every area of App Inventor development, including the Google and MIT versions of App Inventor. Kloss begins with the absolute basics of program structure, syntax, flow, and function, and then demonstrates simple ways to solve today’s most common mobile development problems. Along the way, you’ll build a dozen real Android apps, from games and geotrackers to navigation systems and news tickers. By the time you’re done, you’ll be comfortable implementing advanced apps and mashups integrating realtime multimedia data from all kinds of Web services with the communication and sensor-based features of your smartphone. Topics covered include Installing and configuring App Inventor Building modern, attractive mobile user interfaces Controlling Android media hardware, including the camera Saving data locally with TinyDB, or in the cloud with TinyWebDB Streamlining and automating phone, text, and email communications Tracking orientation, acceleration, and geoposition Integrating text-to-speech and speech-to-text in your apps Controlling other apps and Web services with ActivityStarter Building mobile mashups by exchanging data with Web APIs Testing your apps for diverse hardware with the Android Emulator Example apps, including multimedia center, online vocabulary trainer, finger painting, squash game, compass, geocacher, navigator, stock market ticker, and many more This book will empower you to explore, experiment, build your skills and confidence, and start writing professional-quality Android apps—for yourself, and for everyone else! Companion files for this title can be found at informit.com/title/9780321812704
Preis: 22.46 € | Versand*: 0 €
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Wie kann A/B-Testing dabei helfen, die Effektivität von Marketingkampagnen zu verbessern? Welche Vorteile bietet A/B-Testing für die Optimierung von Webseiten?
A/B-Testing ermöglicht es, verschiedene Versionen einer Marketingkampagne zu testen und diejenige mit der besten Leistung zu identifizieren. Durch das Testen von unterschiedlichen Elementen wie Überschriften, Call-to-Actions oder Farbschemata können Unternehmen ihre Webseite optimieren und die Conversion-Rate steigern. A/B-Testing hilft dabei, fundierte Entscheidungen zu treffen und die Effektivität von Marketingkampagnen kontinuierlich zu verbessern.
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Was sind die Vorteile von A/B-Testing für die Optimierung von Marketingstrategien?
A/B-Testing ermöglicht es, verschiedene Varianten von Marketingstrategien zu testen und diejenige mit den besten Ergebnissen auszuwählen. Durch das Testen von verschiedenen Elementen wie Anzeigen, E-Mails oder Landing Pages können Unternehmen ihre Kampagnen gezielt optimieren und ihre Conversion-Raten verbessern. Zudem können durch A/B-Testing fundierte Entscheidungen getroffen werden, basierend auf Daten und Fakten statt auf Annahmen.
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Was sind die Vorteile von A/B-Testing für die Optimierung von Webseiten?
A/B-Testing ermöglicht es, verschiedene Versionen einer Webseite zu vergleichen und herauszufinden, welche besser funktioniert. Dadurch können gezielte Verbesserungen vorgenommen werden, um die Conversion-Rate zu steigern. Durch kontinuierliches A/B-Testing können langfristig bessere Ergebnisse erzielt und die Benutzererfahrung verbessert werden.
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Was sind die Vorteile von A/B-Testing für die Optimierung von Websites?
A/B-Testing ermöglicht es, verschiedene Versionen einer Website zu testen und die Leistung zu vergleichen, um herauszufinden, welche Variante besser funktioniert. Durch A/B-Testing können gezielte Verbesserungen vorgenommen werden, um die Conversion-Rate und das Nutzererlebnis zu optimieren. Dies führt letztendlich zu einer effektiveren Website, die die Ziele des Unternehmens besser erreicht.
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