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Experiment!: Website conversion rate optimization with A/B and multivariate testing
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:Learn how to approach experiments to improve conversionUnderstand the various methods of testing including A/B and multivariateDiscover experiment ideas, and go beyond optimization to innovationRecognize the UX and design implications of experimentingLearn to analyze data and deliver resultsExperimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
Preis: 11.76 € | Versand*: 0 € -
Enterprise Network Testing: Testing Throughout the Network Lifecycle to Maximize Availability and Performance
Enterprise Network Testing Testing Throughout the Network Lifecycle to Maximize Availability and Performance Andy Sholomon, CCIE® No. 15179 Tom Kunath, CCIE No. 1679 The complete guide to using testing to reduce risk and downtime in advanced enterprise networks Testing has become crucial to meeting enterprise expectations of near-zero network downtime. Enterprise Network Testing is the first comprehensive guide to all facets of enterprise network testing. Cisco enterprise consultants Andy Sholomon and Tom Kunath offer a complete blueprint and best-practice methodologies for testing any new network system, product, solution, or advanced technology. Sholomon and Kunath begin by explaining why it is important to test and how network professionals can leverage structured system testing to meet specific business goals. Then, drawing on their extensive experience with enterprise clients, they present several detailed case studies. Through real-world examples, you learn how to test architectural “proofs of concept,” specific network features, network readiness for use, migration processes, security, and more. Enterprise Network Testing contains easy-to-adapt reference test plans for branches, WANs/MANs, data centers, and campuses. The authors also offer specific guidance on testing many key network technologies, including MPLS/VPN, QoS, VoIP, video, IPsec VPNs, advanced routing (OSPF, EIGRP, BGP), and Data Center Fabrics. § Understand why, when, and how you should test your network § Use testing to discover critical network design flaws § Incorporate structured systems testing into enterprise architecture strategy § Utilize testing to improve decision-making throughout the network lifecycle § Develop an effective testing organization and lab facility § Choose and use test services providers § Scope, plan, and manage network test assignments § nLeverage the best commercial, free, and IOS test tools § Successfully execute test plans, including crucial low-level details § Minimize the equipment required to test large-scale networks § Identify gaps in network readiness § Validate and refine device configurations § Certify new hardware, operating systems, and software features § Test data center performance and scalability § Leverage test labs for hands-on technology training This book is part of the Networking Technology Series from Cisco Press®, which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.
Preis: 29.95 € | Versand*: 0 € -
Enterprise Network Testing: Testing Throughout the Network Lifecycle to Maximize Availability and Performance
Enterprise Network Testing Testing Throughout the Network Lifecycle to Maximize Availability and Performance Andy Sholomon, CCIE® No. 15179 Tom Kunath, CCIE No. 1679 The complete guide to using testing to reduce risk and downtime in advanced enterprise networks Testing has become crucial to meeting enterprise expectations of near-zero network downtime. Enterprise Network Testing is the first comprehensive guide to all facets of enterprise network testing. Cisco enterprise consultants Andy Sholomon and Tom Kunath offer a complete blueprint and best-practice methodologies for testing any new network system, product, solution, or advanced technology. Sholomon and Kunath begin by explaining why it is important to test and how network professionals can leverage structured system testing to meet specific business goals. Then, drawing on their extensive experience with enterprise clients, they present several detailed case studies. Through real-world examples, you learn how to test architectural “proofs of concept,” specific network features, network readiness for use, migration processes, security, and more. Enterprise Network Testing contains easy-to-adapt reference test plans for branches, WANs/MANs, data centers, and campuses. The authors also offer specific guidance on testing many key network technologies, including MPLS/VPN, QoS, VoIP, video, IPsec VPNs, advanced routing (OSPF, EIGRP, BGP), and Data Center Fabrics. § Understand why, when, and how you should test your network § Use testing to discover critical network design flaws § Incorporate structured systems testing into enterprise architecture strategy § Utilize testing to improve decision-making throughout the network lifecycle § Develop an effective testing organization and lab facility § Choose and use test services providers § Scope, plan, and manage network test assignments § nLeverage the best commercial, free, and IOS test tools § Successfully execute test plans, including crucial low-level details § Minimize the equipment required to test large-scale networks § Identify gaps in network readiness § Validate and refine device configurations § Certify new hardware, operating systems, and software features § Test data center performance and scalability § Leverage test labs for hands-on technology training This book is part of the Networking Technology Series from Cisco Press®, which offers networking professionals valuable information for constructing efficient networks, understanding new technologies, and building successful careers.
Preis: 40.65 € | Versand*: 0 € -
Best Practices for the Formal Software Testing Process: A Menu of Testing Tasks
This is the digital version of the printed book (Copyright © 2004).Testing is not a phase. Software developers should not simply throw software over the wall to test engineers when the developers have finished coding. A coordinated program of peer reviews and testing not only supplements a good software development process, it supports it. A good testing life cycle begins during the requirements elucidation phase of software development, and concludes when the product is ready to install or ship following a successful system test. Nevertheless, there is no one true way to test software; the best one can hope for is to possess a formal testing process that fits the needs of the testers as well as those of the organization and its customers. A formal test plan is more than an early step in the software testing process—it's a vital part of your software development life cycle. This book presents a series of tasks to help you develop a formal testing process model, as well as the inputs and outputs associated with each task. These tasks include: review of program plansdevelopment of the formal test plancreation of test documentation (test design, test cases, test software, and test procedures)acquisition of automated testing toolstest executionupdating the test documentationtailoring the model for projects of all sizes Whether you are an experienced test engineer looking for ways to improve your testing process, a new test engineer hoping to learn how to perform a good testing process, a newly assigned test manager or team leader who needs to learn more about testing, or a process improvement leader, this book will help you maximize your effectiveness.
Preis: 7.48 € | Versand*: 0 €
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Was sind die Vorteile von A/B-Testing für die Optimierung von Website-Conversion-Raten?
A/B-Testing ermöglicht es, verschiedene Versionen einer Website zu testen und zu vergleichen, um herauszufinden, welche besser funktioniert. Durch das Testen können gezielte Optimierungen vorgenommen werden, um die Conversion-Raten zu steigern. Dies führt zu einer verbesserten Benutzererfahrung und letztendlich zu höheren Umsätzen.
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Was sind die Vorteile von A/B-Testing für die Optimierung der Conversion-Rate einer Website?
A/B-Testing ermöglicht es, verschiedene Versionen einer Website zu testen und zu vergleichen, um herauszufinden, welche besser konvertiert. Dies hilft, die Benutzererfahrung zu verbessern und die Conversion-Rate zu steigern. Durch kontinuierliches A/B-Testing können langfristig bessere Ergebnisse erzielt und die Website stetig optimiert werden.
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1. Was sind die Vorteile von A/B-Testing für die Optimierung von Website-Conversion-Raten? 2. Wie können Unternehmen A/B-Testing nutzen, um ihre Marketingstrategien zu verbessern?
1. A/B-Testing ermöglicht es Unternehmen, verschiedene Versionen einer Website zu testen, um herauszufinden, welche besser konvertiert. Dies hilft, die Conversion-Raten zu optimieren und den Umsatz zu steigern. Zudem können durch A/B-Testing auch Schwachstellen identifiziert und behoben werden. 2. Unternehmen können A/B-Testing nutzen, um verschiedene Marketingstrategien zu testen und zu analysieren, welche am effektivsten sind. Durch die Identifizierung von erfolgreichen Strategien können Unternehmen ihre Marketingaktivitäten gezielter und effizienter gestalten. Zudem ermöglicht A/B-Testing eine datenbasierte Entscheidungsfindung, um den Erfolg von Marketingkampagnen zu maximieren.
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Wie kann A/B-Testing dabei helfen, die Wirksamkeit von Marketing-Kampagnen zu verbessern und die Conversion-Rate zu steigern? Was sind die besten Praktiken für A/B-Testing, um die Nutzererfahrung auf Websites zu optimieren?
A/B-Testing ermöglicht es, verschiedene Varianten einer Marketing-Kampagne zu testen und diejenige mit der besten Leistung zu identifizieren. Durch kontinuierliches Testen und Optimieren können Unternehmen ihre Conversion-Rate steigern und ihre Marketingstrategien effektiver gestalten. Die besten Praktiken für A/B-Testing umfassen das Festlegen klarer Ziele, das Testen von nur einer Variablen zur Zeit, das Sammeln und Analysieren von Daten sowie das kontinuierliche Testen und Optimieren basierend auf den Ergebnissen. Es ist wichtig, die Tests über einen längeren Zeitraum durchzuführen und sicherzustellen, dass die Stichprobe repräsentativ ist, um aussagekräftige Ergebnisse zu erhalten.
Ähnliche Suchbegriffe für Schema:
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Best Practices for the Formal Software Testing Process: A Menu of Testing Tasks
This is the digital version of the printed book (Copyright © 2004).Testing is not a phase. Software developers should not simply throw software over the wall to test engineers when the developers have finished coding. A coordinated program of peer reviews and testing not only supplements a good software development process, it supports it. A good testing life cycle begins during the requirements elucidation phase of software development, and concludes when the product is ready to install or ship following a successful system test. Nevertheless, there is no one true way to test software; the best one can hope for is to possess a formal testing process that fits the needs of the testers as well as those of the organization and its customers. A formal test plan is more than an early step in the software testing process—it's a vital part of your software development life cycle. This book presents a series of tasks to help you develop a formal testing process model, as well as the inputs and outputs associated with each task. These tasks include: review of program plansdevelopment of the formal test plancreation of test documentation (test design, test cases, test software, and test procedures)acquisition of automated testing toolstest executionupdating the test documentationtailoring the model for projects of all sizes Whether you are an experienced test engineer looking for ways to improve your testing process, a new test engineer hoping to learn how to perform a good testing process, a newly assigned test manager or team leader who needs to learn more about testing, or a process improvement leader, this book will help you maximize your effectiveness.
Preis: 9.62 € | Versand*: 0 € -
Penetration Testing Fundamentals: A Hands-On Guide to Reliable Security Audits
The perfect introduction to pen testing for all IT professionals and students · Clearly explains key concepts, terminology, challenges, tools, and skills · Covers the latest penetration testing standards from NSA, PCI, and NIST Welcome to today’s most useful and practical introduction to penetration testing. Chuck Easttom brings together up-to-the-minute coverage of all the concepts, terminology, challenges, and skills you’ll need to be effective. Drawing on decades of experience in cybersecurity and related IT fields, Easttom integrates theory and practice, covering the entire penetration testing life cycle from planning to reporting. You’ll gain practical experience through a start-to-finish sample project relying on free open source tools. Throughout, quizzes, projects, and review sections deepen your understanding and help you apply what you’ve learned. Including essential pen testing standards from NSA, PCI, and NIST, Penetration Testing Fundamentals will help you protect your assets–and expand your career options. LEARN HOW TO · Understand what pen testing is and how it’s used · Meet modern standards for comprehensive and effective testing · Review cryptography essentials every pen tester must know · Perform reconnaissance with Nmap, Google searches, and ShodanHq · Use malware as part of your pen testing toolkit · Test for vulnerabilities in Windows shares, scripts, WMI, and the Registry · Pen test websites and web communication · Recognize SQL injection and cross-site scripting attacks · Scan for vulnerabilities with OWASP ZAP, Vega, Nessus, and MBSA · Identify Linux vulnerabilities and password cracks · Use Kali Linux for advanced pen testing · Apply general hacking technique ssuch as fake Wi-Fi hotspots and social engineering · Systematically test your environment with Metasploit · Write or customize sophisticated Metasploit exploits
Preis: 62.05 € | Versand*: 0 € -
Penetration Testing Fundamentals: A Hands-On Guide to Reliable Security Audits
The perfect introduction to pen testing for all IT professionals and students · Clearly explains key concepts, terminology, challenges, tools, and skills · Covers the latest penetration testing standards from NSA, PCI, and NIST Welcome to today’s most useful and practical introduction to penetration testing. Chuck Easttom brings together up-to-the-minute coverage of all the concepts, terminology, challenges, and skills you’ll need to be effective. Drawing on decades of experience in cybersecurity and related IT fields, Easttom integrates theory and practice, covering the entire penetration testing life cycle from planning to reporting. You’ll gain practical experience through a start-to-finish sample project relying on free open source tools. Throughout, quizzes, projects, and review sections deepen your understanding and help you apply what you’ve learned. Including essential pen testing standards from NSA, PCI, and NIST, Penetration Testing Fundamentals will help you protect your assets–and expand your career options. LEARN HOW TO · Understand what pen testing is and how it’s used · Meet modern standards for comprehensive and effective testing · Review cryptography essentials every pen tester must know · Perform reconnaissance with Nmap, Google searches, and ShodanHq · Use malware as part of your pen testing toolkit · Test for vulnerabilities in Windows shares, scripts, WMI, and the Registry · Pen test websites and web communication · Recognize SQL injection and cross-site scripting attacks · Scan for vulnerabilities with OWASP ZAP, Vega, Nessus, and MBSA · Identify Linux vulnerabilities and password cracks · Use Kali Linux for advanced pen testing · Apply general hacking technique ssuch as fake Wi-Fi hotspots and social engineering · Systematically test your environment with Metasploit · Write or customize sophisticated Metasploit exploits
Preis: 62.05 € | Versand*: 0 € -
Testing Web APIs
Guarantee the quality and consistency of your web APIs by implementing an automated testing process.In Testing Web APIs you will:Design and implement a web API testing strategySet up a test automation suiteLearn contract testing with PactFacilitate collaborative discussions to test web API designsPerform exploratory testsExperiment safely in a downloadable API sandbox environmentTesting Web APIs teaches you to plan and implement the perfect testing strategy for your web APIs. In it, you'll explore dozens of different testing activities to help you develop a custom testing regime for your projects. You'll learn to take a risk-driven approach to API testing, and build a strategy that goes beyond the basics of code and requirements coverage.about the technologyTo other developers, your API is the face of your application. Thorough, well-designed testing ensures that your APIs will perform as expected, every time. Impeccable API testing goes beyond the basics of code coverage, to encompass documentation and design that sends the right information to your third-party users. A robust testing strategy helps you avoid costly errors that can damage your revenue, your reputation, and your user's trust.about the bookIn Testing Web APIs you'll develop a diverse testing program that gets your whole team involved in ensuring quality. This practical book demystifies abstract strategic concepts by applying them to common API testing scenarios, revealing how these complex ideas work in the real world. It fully covers automation techniques like functional API automation, contract testing, and automated acceptance test-driven design that will save your team's time.You'll map the potential risks your API could face, and use those risks as a launching point for your testing activities. A good strategy has a mix of focuses, so you'll master a wide range of API testing techniques like exploratory testing and live testing of production code. A downloadable API sandbox lets you go hands-on and experiment in a safe environment. You'll soon be ready to implement a strategy that ensures API quality and makes testing a real asset to your team.
Preis: 56.7 € | Versand*: 0 €
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Wie kann A/B-Testing dabei helfen, die Effektivität von Marketingkampagnen zu verbessern? Welche Vorteile bietet A/B-Testing für die Optimierung von Webseiten?
A/B-Testing ermöglicht es, verschiedene Versionen einer Marketingkampagne zu testen und diejenige mit der besten Leistung zu identifizieren. Durch das Testen von unterschiedlichen Elementen wie Überschriften, Call-to-Actions oder Farbschemata können Unternehmen ihre Webseite optimieren und die Conversion-Rate steigern. A/B-Testing hilft dabei, fundierte Entscheidungen zu treffen und die Effektivität von Marketingkampagnen kontinuierlich zu verbessern.
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Was sind die Vorteile von A/B-Testing für die Optimierung von Marketingstrategien?
A/B-Testing ermöglicht es, verschiedene Varianten von Marketingstrategien zu testen und diejenige mit den besten Ergebnissen auszuwählen. Durch das Testen von verschiedenen Elementen wie Anzeigen, E-Mails oder Landing Pages können Unternehmen ihre Kampagnen gezielt optimieren und ihre Conversion-Raten verbessern. Zudem können durch A/B-Testing fundierte Entscheidungen getroffen werden, basierend auf Daten und Fakten statt auf Annahmen.
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Was sind die Vorteile von A/B-Testing für die Optimierung von Webseiten?
A/B-Testing ermöglicht es, verschiedene Versionen einer Webseite zu vergleichen und herauszufinden, welche besser funktioniert. Dadurch können gezielte Verbesserungen vorgenommen werden, um die Conversion-Rate zu steigern. Durch kontinuierliches A/B-Testing können langfristig bessere Ergebnisse erzielt und die Benutzererfahrung verbessert werden.
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Was sind die Vorteile von A/B-Testing für die Optimierung von Websites?
A/B-Testing ermöglicht es, verschiedene Versionen einer Website zu testen und die Leistung zu vergleichen, um herauszufinden, welche Variante besser funktioniert. Durch A/B-Testing können gezielte Verbesserungen vorgenommen werden, um die Conversion-Rate und das Nutzererlebnis zu optimieren. Dies führt letztendlich zu einer effektiveren Website, die die Ziele des Unternehmens besser erreicht.
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